About Soda

At Soda we’re on a mission to bring everyone closer to the data. We believe that all stakeholders in the data (and we think that’s everyone) should be able to understand it, trust it, and stay on top of it. We are pioneering the fastest-growing category in the data and analytics space, known as data observability. We allow teams to discover, prioritize, and collaboratively resolve data issues. Our integrated platform brings everyone closer to the data, resulting in data products and analytics that everyone can trust. We’re an international team, headquartered in Brussels, Belgium and dispersed globally.

To further strengthen our team, we are looking for a: Product Marketing Lead

Who are we looking for?

This is a great opportunity to grow Product Marketing at Soda. We are looking for a self-starter who will partner with our product, sales, developer advocacy, and customer success teams to develop our go-to-market messaging and positioning and build remarkable product launches for the Soda platform and our Open-source Software.

As Product Marketing Lead, your areas of responsibility will be to:

• Create value propositions and messaging strategies that tell help the Soda story stand out and resonate with our target personas and buying audience

• Stay knowledgeable and conduct thorough and intense market, competitor, and customer research

• Create world-class content and campaigns focused on the customer journey and buyer needs

• Develop product launches, and feature releases from concept to announcement to adoption

• Create and launch sales enablement, playbooks, and tools and collateral that support our sales and customer success teams

• Connect our product and growth teams to ship and deliver product features and capabilities that our customers will love

What experience and skills should you have?

• A minimum of 5 years work experience as a product marketing manager in the data industry

• Strong communication skills to present and tell the Soda story on paper or in-person

• Product-led and tech-savvy advocate both internally and externally (it would be great if you like to code just a little bit)

• Creating value propositions and messaging strategies

• Leading cross-functional projects

• Be able to design, experiment, build, and measure programs

• Good problem solving skills and comfortable in a technical environment

• Ability to thrive in a fast-changing and collaborative environment where people are driven

• Always looking to push the envelope and think differently